Heidi Kelso and Grant Cowell's shop, Lido, has become a beloved destination for those seeking unique, globally-inspired treasures. Their journey began with a pop-up concept, but their passion for travel and craftsmanship has since transformed it into a thriving business. Lido offers a carefully curated selection of items, from beachy caftans to vintage grain threshers, each with a story to tell. Kelso and Cowell's travels take them to far-flung places, seeking out master craftspeople and their timeless practices. Their dedication to quality and storytelling has made Lido a go-to spot for those who appreciate the beauty of the world and its traditions. As Amy Zavatto, a renowned journalist and wine expert, notes, Lido's appeal lies in its ability to connect people to the world's rich cultural tapestry. The couple's personal connection to the East End, their shared love of travel, and their keen eye for detail have created a unique and captivating shopping experience that continues to evolve and inspire.